The article examines the evolution of the concept of alienation from classical German philosophy to its current embodiment in the modern academic environment. The authors analyze how the Marxist understanding of labor alienation manifests itself under the dominance of the "publish or perish" paradigm, where the scholar is transformed into an "academic producer" alienated from the product, the labor process, and their creative essence. Special attention is paid to the phenomenon of academic ghostwriting as an adaptation strategy within a system of distorted incentives. It is shown that with the advent of generative AI, a qualitative leap occurs: classical ghostwriting evolves into prompt engineering, leading to the ultimate alienation of content from its production process, an attribution crisis, and the transformation of the scholar's role into that of an algorithm curator. The conclusion is drawn about the necessity of revising the philosophy of scientific evaluation to overcome the systemic crisis caused by the total simulation of scientific activity.
academic ghostwriting, prompt engineering, publish or perish, simulation of scientific activity
1. Il'enkov E. V. Filosofiya i kul'tura. M.: Politizdat, 1991. 464 s.
2. Marks K. Ekonomiko-filosofskie rukopisi 1844 goda // Marks K., Engel's F. Izd. 2-e. M.: Politizdat, 1974. T. 42. 572 s.
3. Hammer, G. (1976). How to exorcise academic ghostwriting. The Phi Delta Kappan, 57(5), 328–330.
4. Lines, L. (2016). Ghostwriters guaranteeing grades? The quality of online ghostwriting services available to tertiary students in Australia. Teaching in Higher Education, 21(8), 889–914. https://doi.org/10.1080/13562517.2016.11987 59.
5. Medway, D., Roper, S., & Gillooly, L. (2018). Contract cheating in UK higher education: A covert investigation of essay mills. British Educational Research Journal, 44(3), 393–418. https://doi.org/10.1002/berj.3335.
6. Rowland, S., Slade, C., Wong, K.-S., & Whiting, B. (2018). ‘Just turn to us’: The persuasive features of contract cheating websites. Assessment & Evaluation in Higher Education, 43(4), 652–665. https://doi.org/10.1080/02602938.2017.1391948.
7. Amigud, A., & Lancaster, T. (2020). I will pay someone to do my assignment: An analysis of market demand for contract cheating services on twitter. Assessment & Evaluation in Higher Education, 45(4), 541–553. https://doi.org/10.1080/02602938.2019.16707 80.
8. Clarke, R., & Lancaster, T. (2006). Eliminating the successor to plagiarism? Identifying the usage of contract cheating sites. Proceedings of 2nd International Plagiarism Conference (pp. 19–21).
9. Lukinskiy I. S., Gorsheneva I. A. Promt-inzhiniring v obrazovatel'nom processe i nauchnoy deyatel'nosti ili k voprosu o neobhodimosti obucheniya rabote s iskusstvennym intellektom // Psihologiya i pedagogika sluzhebnoy deyatel'nosti. 2024. № 4. S. 148–154. https://doi.org/10.24412/2658-638H-2024-4-148-154.
10. Özer M. Is Artificial Intelligence hallucinating? Turk Psikiyatri Derg. 2024 Oct 14;35(4):333–5. https://doi.org/10.5080/u27587.
11. Bronzino L. Yu. Koncepciya simulyakra Zhana Bodriyyara: metodologiya «Aleatornogo myshleniya» i transformaciya sub'ekta v obschestve potrebleniya // Vestnik RUDN. Seriya: Sociologiya. 2011. №1. S. 11–23.
12. Lukinskiy I. S., Gorsheneva I. A., Lukinskaya M. I. Kreativnost' i ee rol' v sovremennom obrazovatel'nom processe: kombinatornoe myshlenie i predely sistem iskusstvennogo intellekta // Psihologiya i pedagogika sluzhebnoy deyatel'nosti. 2025. № 1. S. 127–131. https://doi.org/10.24412/2658-638H-2025-1-127-131.
13. Holi Ibrahim Holi Ali & Awad Alhassan | (2021) Fighting contract cheating and ghostwriting in Higher Education: Moving towards a multidimensional approach, Cogent Education, 8:1, 1885837, https://doi.org/10.1080/2331186X.2021.1885837.
14. Chen, K.H., Liu, J.CE. Overcoming stigma: how academic ghostwriting companies neutralize their services in Chinese and English markets. High Educ 88, 1255–1274 (2024). https://doi.org/10.1007/s10734-023-01168-9.
