A study of the legal aspects and consequences of deliberately false advertising in the Republic of Azerbaijan has been conducted. In the context of growing competition and the development of the advertising industry, the problem of unreliable information provided to consumers is becoming particularly relevant. The purpose of the work is a comprehensive analysis of the regulatory framework governing advertising in the country, as well as the identification and systematization of liability measures for the dissemination of deliberately false advertising. The following key issues are considered: 1) the definition of deliberately false advertising and its features is given: the analysis of legislative definitions and doctrinal approaches to understanding false advertising is carried out, its main characteristics that distinguish it from other types of unfair competition are highlighted. Special attention is paid to the criteria that make it possible to classify advertising as «knowingly false», i. e. distributed with the intent to mislead the consumer; 2) regulatory and legal regulation of advertising in the Republic of Azerbaijan: the current legislation regulating advertising activities is being investigated, including the Law of the Republic of Azerbaijan «On Advertising», the Civil Code, the Criminal Code, the Law «On Consumer Rights Protection» and other regulatory acts; responsibility for the dissemination of deliberately false advertising. The civil, administrative and criminal consequences of such actions are analyzed. Judicial precedents in cases of false advertising in the Republic of Azerbaijan are being considered.
advertising, deliberately false advertising, Republic of Azerbaijan
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