employee
Moscow City Pedagogical University (Department of Law, Professor)
employee
Synergy University (Department of Legal Regulation of Business and Civil Proceedings, Professor)
employee
The expansion of communication links in the modern world significantly affects the dynamics of advertising activities. Increasing the volume of information and communication channels creates favorable conditions for the active promotion of goods and services. Each company, in an effort to attract the attention of consumers, conducts active advertising campaigns that not only inform potential customers about existing products and services, but also shape their preferences. Advertising is no longer just a tool of commerce and is becoming an essential element of social life, influencing public sentiment, cultural trends, and even personal values. This leads to the fact that all aspects related to the processes of advertising production and distribution require clear legislative regulation. Certain legal aspects of the regulation of advertising activities on the Internet have been identified. Conclusions and suggestions are formulated.
advertising, online advertising, Internet space, entrepreneurial activity, regulatory legal regulation, contractual regulation, digital space
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