Modern society is undergoing a radical transformation. Unprecedented technological progress, globalization, and the accelerating pace of life are changing the very nature of human relationships. Under these conditions, the question of the authenticity and meaning of human communication becomes especially pressing. Existentialism, with its focus on individual existence, freedom, and responsibility, offers a powerful analytical tool for understanding these processes. The purpose of this article is to analyze existential forms of communication in contemporary society, identifying their specific characteristics, challenges, and prospects. It provides a comprehensive analysis of the transformation of social communications under the influence of digital technologies and the transformation of communication practices under the influence of social media. The relevance of this work is determined by the rapid development of the internet environment and the total penetration of social media into all spheres of society, which leads to a systemic restructuring of the methods of production, distribution, and consumption of information, as well as a change in the nature of social connections.
social communications, online communities, social networks, existential forms, virtual reality, artificial intelligence (AI), parasocial relations, digital sociology, media environment, affective alliances, immersion, communication practices, mediatization, public discourse
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